Miuccia Prada was walking at night, by herself, few days ago. She was not feeling so safe in Milano, nobody was around. That's why She made this new collection. To feel stronger, protected. A message that women will appreciate. We are waiting in Rome next fall. The boutique is in via Condotti and my clients will love it.
Chanel and Farfetch, the global technology platform of the fashion industry have announced a deal for developping off line and on line, in store and out of store. Both believe technology today allows customer to expect ultra-personalised experiences and those two worlds have to be connected. I am very eager to discover it for an exclusive shopping with clients. Below the pictures of Jose Neves the ceo of Farfetch and Bruno Pavlovsky, the Chanel's fashion president. He declares something very interesting :" The digital will never replace the feeling of being in a fitting room", The challenge here is to develop a great e-service with a boutique moment. We will see.
Few weeks ago, I went with an american lady to Bottega Veneta in Rome in piazza San Lorenzo in Lucina. We had a wonderful time with champagne and all kind of regards. She bought an evening clutch. The manager director of the store told me to take the clients whenever we want and they will have the best moment possible. Below a picture of the new fall winter collection 2018/19 just shown in New York. Bottega Veneta just opened a wonderful store on Madison Avenue. Tomas Maier, the designer of Bottega Veneta is, in my opinion, extremely talented.