Even if the name seems yankee, American Vintage is a french brand. Extremely well done and not too expensive. I took an australian lady few monthes ago to the roman boutique in via Frattina 30 as She was looking for a silk green scarf. We found it for 120 euros. Below the new Spring Summer advertising campaign signed by the photographer Julia Champeau. It was shot in Tenenerife. Very joyful and cool.
Last week in Paris the Sweden company H&M showed a new collection available in Rome in via del Corso 422. It is called the H&M Studio and it was inspired to Japan. The mood is casual with pure colours. Very wearable and fresh. An ideal solution for a fun shopping moment without spending a fortune.
A fun shopping experience in Rome can be done at MIU MIU in Via del Babuino. Today the designer Miuccia Prada showed her new collection in Paris. I love all the coats and the red trenchs with particular proportions as you can see below.