Last week, in Rome, at the historical site of the Foro Italico, there were the Italian Tennis Open. In the last few years, the sport tournament improve a lot. Champions love to come there because this place was founded at the end of the Twenties, beginning of the Thirties. There aren't only historical reasons. The sponsors increased. The title one is BNL BNP Paribas but there are other important brands supporting it.
A lot of champions were in Rome last week and in a way they are like models showing the new collections. Nadal, for example, who won the tournament was wearing an orange Tshirt from Nike . The italian champion, Fabio Fognini chose a weird flash black and red shirt from Hydrogen.
There are two vintage brands that are coming back from the Seventies: Fila and Sergio Tacchini. Some people said that this is due to the film about the duel between Bjorn Borg and John Mc Enroe. The suedish used to wear Fila and the american Tacchini. In the stands of the Foro Italico it was possible to buy their outfits that are now re-make. Apparently there are extremely glamourous right now.
On the other hand there are also other interesting tennis and designers collaboration. A good example can be the one between Stella Mc Cartney and Adidas. Finally let's spend some words on the brand called Australian. They dressed the staff of the Foro Italico : the referees and the ball boys. The Foro Italico was extremely crowded last week. People were shopping all over the place especially buying the big yellow balls for autographs and, obviously tennis equipment. There were also stands for italian good food (especially from Puglia) and some delicioius small round pizzas. A lot of journalists from Gazzetta dello Sport, Corriere dello Sport. Tv networks such as Sky and Supertennis and the most important tennis website in Europe: Ubitennis edited by Ubaldo Scanagatta, a great champion and a tennis expert.