In Piazza San Lorenzo in Lucina, older romans (at least 40 years old) remember the Etoile movie theather. After years of renovation, you can find instead the Vuitton store designed by the american architect Peter Marino. To honoured the history of the Etoile he left a screen and few ranks of seats. If you are in the square you can stop and see old movies such as Alberto Sordi's. The link between Louis Vuitton and the showbusiness is very important. Here a gallery of the new advertising campain by the great photographer Steven Meisel with Catherine Deneuve, Sofia Coppola and models Gisèle Bundchen and Edie Campbell. Soon in this huge Vuitton store the new Noé bags in a variety of leathers and colours.