Yesterday I had the opportunity to take two ladies shopping in Rome, They were americans with daughters at home. So we need to take items hip and cool. Therefore we started with the new totally renovated Coin in via Cola di Rienzo where I could have an idea of their taste. We had a 20% discount on my Coin Card. They bought six pair of shoes (Yes indeed...). Then we went for an icecream in Ciampini in piazza San Lorenzo in Lucina and to Tebro in via dei Prefetti, one of the best shop in Rome for bed linen To make a nice tour you need to see and analize the character of the people you have in front of you. Almost a psychological exercise.