There is a new brand to add in the italian shopping experience : MSGM. Founded by Massimo Giorgetti in 2009 with the Paoloni Group. The autumn-winter collection was presented in Milano few weeks ago and we saw great coats, nice patterns, lovely skirts. It is a new fresh and feminine style. Even Bernard Arnault noticed his talent and he appointed him in Pucci last May. I met Giorgetti a couple of years ago when he was a Special Guest in Florence for the Pitti. He has an unconventional background. He studied accounting and had retail experiences.