Yesterday, during the Alta Roma fashion week, G-Star, the hip and cool jeans brand, officially opened its new flagship store in Via del Tritone 176/180. G-Star, known for its innovative and contemporary denim, organized a special evening in the store, attended by many young celebrities from the worlds of music, film and art. The opening ceremony featured a theatrical denim curtain drop, a champagne crusher operated by the actor, Alessandro Roja and a welcome speech by G-Star’s very own Head Womenswear Designer, Rebekka Bach.
The store presented G-Star’s new retail concept with 200 square meters with five windows directly on Rome’s historic Via del Tritone, the store’s interiors are a blend of powdered white concrete and light oak floors, steel fixtures and minimal colours which bring out the clean minimal lines of G-Star’s Spring/Summer collection now on sale.
