It is quite hot to show furs right now at the end of July But… there are eco-furs from Versace. The brand will soon deliver them in Rome showing his new autumn-winter collection. The shop in the Eternal City is located in Piazza di Spagna. The campaign has been shot by Steven Meisel, one of the greatest photographer in the world.

Have a look also of the new Versace handbag line, called Virtus. We saw it in Milano on the Fall-Winter 2019 runway. Taking its name from the Roman Goddess “ Virtus” it symbolizes strength, courage, and character

A bold symbol of the brand’s aesthetic heritage, the central gold-tone metal Barocco letter V characterizes the bag. The Virtus bag comes in many variations: as a tote, top handle, belt, shoulder or evening bag. Crafted from supple calf leather, the Virtus is declined in a variety of colors and finishes.

In the Fall-Winter 2019 collection, the Virtus line is available in an array of bright, bold colors such as turquoise, fuchsia, coral red as well as more toned-down hues like camel, black and white. The leather workmanship ranges from smooth to quilting with a V-letter pattern.

The bags feature magnetic flap over closure and some models feature shiny jacquard inserts with the V-letter motif embroidered in metallic thread. Don’t waist your time. The Virtus bag line is available from September 2019. To go together in the Versace store in Rome, book us on www. . We will show you the best of the Versace collection for men also.

Versace-FW19-Adv-Campaign (1).jpg

Brioni in Rome with Matt Dillon

In Rome the Brioni flagship store is in the most famous street for shopping: Via Condotti. The brand is part of Kering group owned by François Henri Pinault. The quality of fabrics and cuts are among the best in the world and they are Made in Italy. For the new Fall-Winter 2019-20 campaign Brioni chose the Hollywood star, Matt Dillon. It is not a surprise because the brand often wears actors on the red carpets fort Golden Globes, Academy Awards, Cannes and Venice.

The campaign has quite a pompous name: Tailoring Legends’ . It has been shot by the New Zealand photographer Gregory Harris in New York. We appreciate the choice of black and white images because they definitly highlight the strong personality of this wonderful actor.

Matt Dillon’s career has spanned for four decades. One of the first movie, made in 1983 was “The Outsiders”. Everyone knows him for a very funny comedy called: “There is something about Mary” in 1998 with Cameron Diaz that was his girlfriend in life for about three years . They broke up the same year, working together was not such a good idea..

He has been in Tv series and videos. He made a cameo appearance as a detective in Madonna’s Bad Girl which also stars Christopher Walken. He acted in lots of movies such as “Rumble Fish”, “Wild Things”, “ In &Out”, “Crash” in 2006 ( He was nominated for the Golden Globe and the Oscar for that film), “The House that Jack Built” by Lars Von Trier and “Drugstore Cowboy”.

The campaign presents a selection of the brand’s finest tailoring pret à porter and evening wear. Known for his mysterious allure, some movie critics compaired him to James Dean. In a 1991 a famous movie journalist, Roger Ebert referred to him as the best actor of his generation along with Sean Penn. Originally from New Rochelle, New York, his family is quite artistic. His father Paul Dillon a portrait painter and his grand mother was the sister of comic strip Alex Raymond.

Now He is a 55 years old man and he seemed to be perfect for this campaign of a casual and elegant gentleman. If you want to come to Brioni’s store in Rome with us, write and book on


In Rome for Summer Sales

In Rome Summer Sales started July 7th. To tell you the truth a lot of shops started with pre-sales already one week before. I had the occasion to notice it with Judy, a client of the 2nd of July when I took her around for a couple of hours in the morning.

Some department stores, such as La Rinascente, found the “escamotage” : you book the item you like,few days in advance and then you come back to the shop on the correct date which is, as said, not before July 7th. La Rinascente, in via del Tritone, is not far from Piazza di Spagna, the Spanish steps. It is a prestigious big store with a lot of important brands such as Louis Vuitton or Chanel but also with some interesting new upcoming designers such as Numero21 or MSGM. The sales now are about 30 per cent but you are still starting from high prices.

A lot of store managers in Italy explained me that when they launch the sales they don’t exactly earn money. It is only a way not to loose to much. They hope, at least, to get to the break even point on their budget. They hate all the sales on line that compromise their budget.

Interesting streets for sales, in the center of Rome are various. I love to go to Cos and Other stories in via Borgognona where you can also find Sportmax and Stella Mac Cartney. Another gorgeous street is via Frattina with leather goods such as jackets and pants such as Alexander or roman shoe store, extremely glamourous and unique, such as Fabio Santini. Petit Bateau just sent me his invitation for kids clothes.

Don’t miss Carmens or Geox for shoes in via del Corso or via del Babuino with a lot of important stores such as Miu Miu, Gente, Tiffany, Etro and Fabiana Filippi. Take a walk also on Via Condotti where you will find Max Mara, Ermenegildo Zegna, Gucci, Bulgari and Tod’s.

You will have a good opportunity to buy nice things in Rome during the sales season. My advise is to get something that you feel like using it a lot. Something with quality. That is why sales are interesting. No need to go for sales on fast fashion.