IN ROME A NEW JEANS STORE: G-STAR RAW

Yesterday, during the Alta Roma fashion week, G-Star, the hip and cool jeans brand, officially opened its new flagship store in Via del Tritone 176/180.  G-Star, known for its innovative and contemporary denim, organized a special evening in the store, attended by many young celebrities from the worlds of music, film and art. The opening ceremony featured a theatrical denim curtain drop, a champagne crusher operated by the actor, Alessandro Roja and a welcome speech by G-Star’s very own Head Womenswear Designer, Rebekka Bach.

The store presented G-Star’s new retail concept with 200 square meters with five windows directly on Rome’s historic Via del Tritone, the store’s interiors are a blend of powdered white concrete and light oak floors, steel fixtures and minimal colours which bring out the clean minimal lines of G-Star’s Spring/Summer collection now on sale.

A RUSSIAN FASHION DESIGNER IN LOVE WITH ROME

Winner of the ninth edition of the scouting fashion project "Who is on Next?", Esme Vie is a great new brand that I discovered during the Roman fashion week. It was launched in September 2013 by the russian designer Julia Voitenko. She is inspired by la Dolce Vita and by the style of Sorelle Fontana but in a contemporary way. Shades vary from burgundy to ruby, to Persian red right up to lighter shades of pink, pale beigy pink and white.The fabrics are beautiful: double satin, gabardine, virgin wool,baby llama and mink. All garments, accessories and jewellery are entirely handcrafted in Italy.Photocredit Luca Sorrentino.

BROOKS BROTHERS IN ROME

After Milan and Bologna, Brooks Brothers opened in Rome. The exclusive flagship store is in via del Leoncino, 21, at the corner with Piazza San Lorenzo in Lucina. Three floors for men and women with tailored and casual outfits. The visitors will discover different collections: Red Fleece, Black Fleece and a very elegant custom-made section. The design is extremely elegant. The owner and CEO Claudio del Vecchio was  hosting the roman opening with thousand of guests such as the actors Giorgio Pasotti and Nicoletta Romanoff. A new excellent address for shopping in Rome.