A great solution for shopping in Rome: Sportmax

Sportmax new collection will be sold in Rome next season in the via Condotti store. The press release from the Milan fashionshow explains, a little pretentiously, that the inspiration comes from Jackson Pollock's works of art. Especially in terms of colours. Each piece is shaped on a feminine silhouette. Balanced and proportioned. Coats are embroidered with multicoloured mohair threads, brushed and teased. Have a look also at the cinched leopard trench trimmed with black python armlets. We are ready for shopping!

COSTUME NATIONAL A GREAT SPOT EVEN IN ROME

" I worked on breaking boundaries between construction and deconstruction, relaxed clothing and tailoring, masculine and feminine" says Ennio Capasa, the designer of Costume National. We will see these outfits next winter. In Rome the boutique is in via del Babuino. The coats are often inside out. Capasa worked on contrast also in terms of fabrics : nappa and jersey, crêpe and wool. He emphasises also long haired eco fur. Shoes are platforms in suede. Have a look also at the evening dresses. Chic and cool.

Gucci and Jackie Kennedy who loved Rome

Yesterday the Milan fashion week opened with the Gucci catwalk. Frida Giannini, the roman creative director, presented a Jackie Kennedy's style girl. Short skirts but not too much, furs in pale colours, beautiful boots to wear day and night. Big sunglasses. Jackie Kennedy used to wear this way especially when she was coming in Rome in the historical boutique in via Condotti. This is exactly what Frida wanted to remind us, the history of Gucci linked to the history of the italian elegance.