Shopping in July searching for Sales in Rome

The best thing to do if you are in Rome in July is to go shopping. First of all there is air conditioning everywhere. Especially if you go to Zara and H&M in via del Corso, you can spend hours there in excellent climate conditions without spending too much money. July is a great month because you also start to see the new autumn collections. One good example is Max Mara in via Condotti where you can search for jackets and pants. The colours of the next season are quite easy: blue navy and black.  

Eleonora Attolico your Personal Shopper

Eleonora Attolico your Personal Shopper

THE FASHION WEEK IN ROME

The most interesting part of the Fashion week in Rome (in fact only few days) is the Fashion competition Who's on Next ? It started 12 years ago and was invented by Franca Sozzani, the glorious Fashion Editor of Vogue Italia. Here I am with two good friends of mine: Anna Maria Greco, journalist for Il Giornale and Bianca Lami who works for the Koefia Academy, one of the most presigious fashion schoolin Rome.We were waiting for the winners. This year it was Nicola Brognano. He used to work for Giambattista Valli and Dolce & Gabbana. In my next post I will present it to you. Ciao

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LA PERLA AND THE BIKINI 70TH ANNIVERSARY

This is the Shopping beachwear season in Rome. It is also the time of fashion anniversaries. The bikini was invented in 1946 and La Perla wants to celebrate its 70th birthday. For the next season (if you go in Florida or Maldives in December) there is a a new model called the Wired Bikini. It sculptural with combinations of lingerie and plastic. Very modern and feminine. Since the 1960's La Perla, with her founder Ada Masott,i designed bathing suits. Here below the new models.