ROMAN SHOPPERS WAITING FOR PRADA

The fall-winter Prada collection 2015-2016 is one of the most interesting of the new fashion season. By far. Roman love Prada because when you visit the store in via Condotti 88/90 you have the feeling of where fashion is going, in which direction. This time Miuccia Prada made an impressive choice of colours, materialS and cuts. For the same reason,  this time, nobody could disagree with Anna Wintour, editor in chief of Vogue America, when she says that the Prada fashion show is one of the reason to visit in Milano during the fashion week. She built her collection on pale colours, especially pink and green. She went pastel "with violence" as she declared using a double faced jersey that looks lik neoprene. Prada, is not only a good reason to go to Milano, it is also one of the favourite spots of my american shopping tourists in Rome. 

Private Shopping in Ermanno Scervino's boutique in Rome

Ermanno and Toni Scervino are my friends. We met at least ten years ago. I even went to visit their factory near Florence. A couple of years ago they opened a lovely boutique in Rome in via del Babuino 97 where I can take my clients and explained them the history of this italian brand. Here below their new fall-winter collection that I saw in Milano last month. I am dying to touch the new coats, the duvet skirts ( one of the strongest trend of the season) and I want to try the new boots.

SHOPPING THAT "GIVES A DAMN"

Je m'en fous, in french means "I don't give a damn" but in fact if you like shopping you will give a damn. It is a relatively new beachwear brand (estabilished in 2009). Giulia Zoppas, the designer and owner, just opened a new boutique in via Fontanella Borghese 64. I love to bring clients of www.grandtourshopping.com to discover new spots. Je m'en fous proposes bikinis, little dresses, tops and nice romantic dresses. Two other stores in Italy, one in Conegliano Veneto and one in Milano.