Je m'en fous, in french means "I don't give a damn" but in fact if you like shopping you will give a damn. It is a relatively new beachwear brand (estabilished in 2009). Giulia Zoppas, the designer and owner, just opened a new boutique in via Fontanella Borghese 64. I love to bring clients of to discover new spots. Je m'en fous proposes bikinis, little dresses, tops and nice romantic dresses. Two other stores in Italy, one in Conegliano Veneto and one in Milano.