MSGM A GREAT ITALIAN SHOPPING EXPERIENCE

There is a new brand to add in the italian shopping experience : MSGM. Founded by Massimo Giorgetti in 2009 with the Paoloni Group. The autumn-winter collection was presented in Milano few weeks ago and we saw great coats, nice patterns, lovely skirts. It is a new fresh and feminine style. Even Bernard Arnault noticed his talent and he appointed him in Pucci last May. I met Giorgetti a couple of years ago when he was a Special Guest in Florence for the Pitti. He has an unconventional background. He studied accounting and had retail experiences.

Eleonora Attolico at La Vita in Diretta RaiDue

Watch RAI Due "La vita in Diretta" with Eleonora Attolico, my interview start at 2:09:20

Ermanno Scervino's new coat

I am waiting for the new Ermanno Scervino's coat. The big question in the fashion world is SEE NOW BUY NOW. The shopping experience has to be immediate, and some brands are already doing it such as Burberry and Prada for some bags. The result is that when you go to a fashion show you immediatly want to get the new item that you see on the catwalk. For example I would like to try the new Ermanno Scervino's coat and the fur helmet. A must have? Yes indeed but I need to wait few monthes. For shopping, right now, you need to be patient!

Ermanno Scervino Fall Winter 16/17