SHOPPING IN ROME IN JIMMY CHOO

Two days ago, I was with Paula, a californian client that I took shopping in Rome. She told me that her favourite shoe brand was Jimmy Choo. The good new is that they just re-opened the boutique in via Condotti.

The renovation has both enhanced and expanded the original space. It was necessary because before, it was really small, always packed with women trying high hills and sandals. Now it comprises 80 sqm. The full women's collection of shoes, handbags, eyewear, small leather goods and fragrances is now spread in three rooms. The yellow travertine, typical of the Roman palaces, are used in the thresholds and the portals passing from one hall to another.

Jimmy Choo became famous worldwide because of the Tv series called "Sex and the City" but in the fashion world everybody knew it before that. It is a luxury accessories brand where the women's shoes remain the core of the business. CEO Pierre Denis and the creative director Sandrai Choi works together. They count more than 150 stores. It is part of the Michael Kors Holdings Limited luxury fashion group. 

SOON IN ROME THE PRADA RESORT COLLECTION

If there is something to be proud about shopping in Rome, is the gorgeous Prada boutique for men and women. It is located in via Condotti. The company just sent us the pictures of the new women resort collection 2019.

 Nicole Phelps from Vogue Runway considered it as excellent and wrote an enthusiastic review. The first time I really discovered Prada was in the Nineties, when I was living in New York.  Miuccia Prada made in the Big Apple a great come back. She staged her show in the  Piano Factory the house's own New York headquarters on May 4th. The architects are Herzog and De Meuron on West 52nd street. She also hosted a table few days later at the Met Gala. 

She showed the "ugly prints" that were iconics in the Nineties. She called them that way in the spring 1996 collection.  She presented also lovely tailleurs, colourful collants and extravagant hats. Everything was updated to our time. A good mix of sports jerseys, Tshirts, zip polos and tailored coats. "It is my fantasy on what today for me is real" said Miuccia to the WWD. A collection of practical clothes to wear and feel confortable. Something special and extremely contemporary. She gives a good image to Italy in the world in an extremely delicate moment for my country. In Milano do not miss the great exhibition at Fondazìone Prada dedicated to Art between the end of the First World War up to the Fourties. Powerful and prestigious. Grazie Miuccia.

BEACHWEAR SHOPPING IN ROME

Tourists in Rome sometimes forget that the Eternal City has a lot of beaches around. You can make a great beachwear shopping and easily go to Ostia (where you can get  there by subway from Piramide), Fregene and Maccarese. The region of Lazio offers also other places such as Sabaudia, Circeo and the wonderful island of Ponza.

There are different brands in the city to get bathing suits. For men in Cenci and Battistoni for example. For women if you don't want to spend too much, Calzedonia can be a good choice. In the picture below, one model of the new collection. Different shapes for bikinis and long bathing suits. Colours can range from a feminine pink to blue, white and red in a marine style. The Calzedonia stores are spread in the city especially in via del Corso, via dei Giubbonari and via Frattina. There are other easy brands that you can check like Tezenis and Intimissimi in via del Corso.

If you are looking for an artisanal bathing suit, something really special and unique you can also go to Marisa Padovan in via delle Carrozze 81. We can call them Beach Couture. She made also nice sundresses for lunch on the swimming pool. Also her daughter Flavia designed her own collection She made a nice video on youtube.

Finally I love other luxury lingerie brands that have a beachwear collection such as La Perla  with a great shop in via Bocca di Leone 28 and Brighenti in via Frattina 7 where they sell a nice collection of Erès.  La Rinascente in via del Tritone offers a wide range of bathing suits too. It is another spot that you can not miss. Enjoy your summer!