Shopping in via del Corso with Julia Roberts

Julia’s tights is how consumers, especially american, identify Calzedonia. An italian leader brand on lingerie, collants, leggings and bathing suits. The connection between the Hollywood star and Calzedonia is quite strong. In Rome you can find their stores for example in via Del Corso 169 but also near Campo dei Fiori in via dei Giubbonari 106. Everything is animalier. A lot of leopard this year on pants, tights, bags etc… Almost too much.

Julia Roberts returns with a new episode that you see on Tv advertisement very often. Directed by Alex Richanbach, you will see the actress spending an entire night in the store: the dream of every good shopper in the world… She tries the entire collection. The director of photography is Daniel Moder. She appears the way She is : energetic, positive and always unique. I will definitly take my clients to Calzedonia to discover Julia’s intimate apparell.

Talking about her carreer it is interesting to know that She is also on a new Tv Series called “Homecoming”. We will see her in ten episodes, a psychologocial thriller on Amazon starting November 2018.

Jo Malone in Rome a perfumed shopping experience

Londonian atmospheres for the Jo Malone London, an elegant boutique of perfumes and candles in Via del Babuino in Rome has been completely renovated. Last week they made a cocktail party to celebrate it

The well-known brand, expression of the British lifestyle, famous for its unique range of fragrances and luxury products for person, home and body care has quite a lot of success. Roman and tourists love to step in.

When you get inside you will notice that everything is based on a black and white contrast. The interior design is sober and glamourous with modern furnishings and a cozy atmosphere. A corner of Rome full of british candles, perfumes for the environment, body creams and cologne, in an all-round olfactory journey. The creative project of Jo Malone London, in fact, is inspired by London culture, creating fragrances that tell a story, each time different and fascinating, using only the most noble and refined ingredients.

Different olfactory families, which become elements to play with: the salesman of Jo Malone London accompany the customer on an olfactory path to discover the many fragrances, and invite him to dare and experiment with unusual, unique and tailor-made combinations. We also like the body line with cream for hands and body.

The boxes that contain candles, perfumes and fragrances signed Jo Malone London are a unique object with a touch of art. The art of the gift. In the shop, they always add a beautiful black ribbon. The presents are wrapped on a black tissue paper, and feature a postcard to customize it. Give it a try.

MARGHERITA MISSONI RETURNS

In Rome if you want to find the Missoni brand, you can bump into it at the Spanish steps: in Rome we call it piazza di Spagna. Not everyone knows that Missoni has a young and less expensive line, called M Missoni. The company just announced that Margherita Maccapani Missoni has been appointed Creative Director. After bringing the M Missoni ready to wear license back in the house, the Group is working to innovate the style with this talented young girl. She is a socialite too with a lot of followers.

Margherita returns to the company after a few years. The SS 2020 will be the first one under her direction. Founded in 1998, the M Missoni brand has a turnover of over 50 million euros and is in 60 countries with over 700 stores. In Rome I know a boutique, called Mood, who has it. I just took there a client and She got a gorgeours dress without spending too much. Here is her official declaration: “ Being identified as the person who can lead the future course of the new M Missoni fills me with pride. It is exciting to have the opportunity to set new paradigms and forge new directions for this brand”.

They are betting a lot on her. Read this quote: “I am sure that Margherita Missoni’s creative talent, personal charisma and strong feeling of trends combined with her social network, will contribute in reaching a wide new and younger audience” says Michele Norsa, vice President of the Missoni Group.

The group was founded in 1953 by Ottavio and Rosita Missoni with a revolutionart knitwear fashion. We all miss a lot Tai (as we all call him) Rosita is now Honorary President and Creative Director of Missoni Home. She is the grandmother of Margherita. Today the group exports 75% of its production an is based in Sumirago (Varese) . It is owned at 58.8% by the Missoni family and at 41.2% by the fund FSI.