In Rome if you want to find the Missoni brand, you can bump into it at the Spanish steps: in Rome we call it piazza di Spagna. Not everyone knows that Missoni has a young and less expensive line, called M Missoni. The company just announced that Margherita Maccapani Missoni has been appointed Creative Director. After bringing the M Missoni ready to wear license back in the house, the Group is working to innovate the style with this talented young girl. She is a socialite too with a lot of followers.

Margherita returns to the company after a few years. The SS 2020 will be the first one under her direction. Founded in 1998, the M Missoni brand has a turnover of over 50 million euros and is in 60 countries with over 700 stores. In Rome I know a boutique, called Mood, who has it. I just took there a client and She got a gorgeours dress without spending too much. Here is her official declaration: “ Being identified as the person who can lead the future course of the new M Missoni fills me with pride. It is exciting to have the opportunity to set new paradigms and forge new directions for this brand”.

They are betting a lot on her. Read this quote: “I am sure that Margherita Missoni’s creative talent, personal charisma and strong feeling of trends combined with her social network, will contribute in reaching a wide new and younger audience” says Michele Norsa, vice President of the Missoni Group.

The group was founded in 1953 by Ottavio and Rosita Missoni with a revolutionart knitwear fashion. We all miss a lot Tai (as we all call him) Rosita is now Honorary President and Creative Director of Missoni Home. She is the grandmother of Margherita. Today the group exports 75% of its production an is based in Sumirago (Varese) . It is owned at 58.8% by the Missoni family and at 41.2% by the fund FSI.

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