A Paradise for kids shopping in Rome

Petit Bateau, the famous french company for kids clothes opened last week a big new store in via Frattina 25 in Rome. The shop takes all the block up to via della Vite and has 180 square meters. You can get culotte, Tshirts, windbreakers, shorts, bermuda, little dresses and minicoats. The prices are affordable and the quality is great. The Tshirts never change shape, the cotton is supergood. A great solution for Christmas shopping too.

The company was found in 1893 by Pierre Valton. His son Etienne, back in 1918, had the idea to cut the traditional boxers for kids and create the first easy going white culotte famous all over the world. In more than one century a lot of famous designers worked for Petit Bateau. Among them Christian Lacroix, Jean Charles de Castelbajac, Tsumori Chisato, Didier Ludot, Cèdric Charlier and Maison Kitsuné. The company also won the Innovation Award at Exposition Universelle in 1937. Today about 3000 people are employed in Petit Bateau worldwide, half of them in France, 400 stores and 4300 places where you can find the brand. You can find shops, for example, in London, Milano, New York, Tokyo and Shangai and e-shop. The siege is in Troyes.

The roman store was designed by the french Cut Architectures studio. All in steel and wood like a hut in the house. Part of the shop is dedicated to games with a lovely playground with books , funny mirrors and digital high tech and low tech situations. At the opening they were kids of all ages, the barbapapa and two girls on the big hills. It was like a fashion luna park.

SHOPPING IN VIA CONDOTTI IN JIMMY CHOO

If there is a myth in the paradise of shoes is Jimmy Choo. I love it since the time of “Sex and the City” when Sarah Jessica Parker and her friends were getting crazy about these beautiful and sexy shoes. A couple of weeks ago, after a big renovation and expansion, they reopened the store in via Condotti 68A. It is a good new because before it was quite small and always packed. Now they have 80 sqm and my clients are grandtourshopping.com will be happy. The shoes are made in Italy. The global store which includes also bags and clutches was designed in partnership with the New York based Christian Lahoude studio.

The full women’s collection of shoes, handbags, bridal, made to order, eyewear, small leather goods and fragrances is presented over three rooms. Exposed barrel vault ceilings finished in marble pay homage to the traditional Roman parietal, in stucco. Floors are in marble with rich veins and gold reflections. The yellow travertine, are used in thresholds and the portal passing from one hall to another, recalling the warm tones of metal finishes in bronze and gold.

Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer. CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create a glamourous company. Jimmy Choo is part of the Michael Kors Holding Limited luxury fashion group who just acquired Versace.

Shopping in via del Corso with Julia Roberts

Julia’s tights is how consumers, especially american, identify Calzedonia. An italian leader brand on lingerie, collants, leggings and bathing suits. The connection between the Hollywood star and Calzedonia is quite strong. In Rome you can find their stores for example in via Del Corso 169 but also near Campo dei Fiori in via dei Giubbonari 106. Everything is animalier. A lot of leopard this year on pants, tights, bags etc… Almost too much.

Julia Roberts returns with a new episode that you see on Tv advertisement very often. Directed by Alex Richanbach, you will see the actress spending an entire night in the store: the dream of every good shopper in the world… She tries the entire collection. The director of photography is Daniel Moder. She appears the way She is : energetic, positive and always unique. I will definitly take my clients to Calzedonia to discover Julia’s intimate apparell.

Talking about her carreer it is interesting to know that She is also on a new Tv Series called “Homecoming”. We will see her in ten episodes, a psychologocial thriller on Amazon starting November 2018.