Jo Malone in Rome a perfumed shopping experience

Londonian atmospheres for the Jo Malone London, an elegant boutique of perfumes and candles in Via del Babuino in Rome has been completely renovated. Last week they made a cocktail party to celebrate it

The well-known brand, expression of the British lifestyle, famous for its unique range of fragrances and luxury products for person, home and body care has quite a lot of success. Roman and tourists love to step in.

When you get inside you will notice that everything is based on a black and white contrast. The interior design is sober and glamourous with modern furnishings and a cozy atmosphere. A corner of Rome full of british candles, perfumes for the environment, body creams and cologne, in an all-round olfactory journey. The creative project of Jo Malone London, in fact, is inspired by London culture, creating fragrances that tell a story, each time different and fascinating, using only the most noble and refined ingredients.

Different olfactory families, which become elements to play with: the salesman of Jo Malone London accompany the customer on an olfactory path to discover the many fragrances, and invite him to dare and experiment with unusual, unique and tailor-made combinations. We also like the body line with cream for hands and body.

The boxes that contain candles, perfumes and fragrances signed Jo Malone London are a unique object with a touch of art. The art of the gift. In the shop, they always add a beautiful black ribbon. The presents are wrapped on a black tissue paper, and feature a postcard to customize it. Give it a try.

MARGHERITA MISSONI RETURNS

In Rome if you want to find the Missoni brand, you can bump into it at the Spanish steps: in Rome we call it piazza di Spagna. Not everyone knows that Missoni has a young and less expensive line, called M Missoni. The company just announced that Margherita Maccapani Missoni has been appointed Creative Director. After bringing the M Missoni ready to wear license back in the house, the Group is working to innovate the style with this talented young girl. She is a socialite too with a lot of followers.

Margherita returns to the company after a few years. The SS 2020 will be the first one under her direction. Founded in 1998, the M Missoni brand has a turnover of over 50 million euros and is in 60 countries with over 700 stores. In Rome I know a boutique, called Mood, who has it. I just took there a client and She got a gorgeours dress without spending too much. Here is her official declaration: “ Being identified as the person who can lead the future course of the new M Missoni fills me with pride. It is exciting to have the opportunity to set new paradigms and forge new directions for this brand”.

They are betting a lot on her. Read this quote: “I am sure that Margherita Missoni’s creative talent, personal charisma and strong feeling of trends combined with her social network, will contribute in reaching a wide new and younger audience” says Michele Norsa, vice President of the Missoni Group.

The group was founded in 1953 by Ottavio and Rosita Missoni with a revolutionart knitwear fashion. We all miss a lot Tai (as we all call him) Rosita is now Honorary President and Creative Director of Missoni Home. She is the grandmother of Margherita. Today the group exports 75% of its production an is based in Sumirago (Varese) . It is owned at 58.8% by the Missoni family and at 41.2% by the fund FSI.

GLAMOUROUS PILLOWS FOR HOME LIVING SHOPPING IN ROME

Clients from abroad always ask for something unique when they come for shopping in Rome. They want exclusive style and they love italian craftmanship. A great example of success is Pois a Righe. It means peas with stripes. It is an elegant brand of pillows extremely crafted and sophisticated. Everything started from an idea of two interior decorators and stylists: Ottavia Borella and Barbara Mantovani from Milano. The land of design worldwide.

They both worked for prestigious magazines and decided to set this line made with samples of wools, linen and silk from the best areas in Italy for fabrics: Biella and Como. The cushions are double face. They can be in linen on one side and hemp on the other one but you have example also of flannel and silk, depending on the season.

In Rome you can find those lovely pillows at Mia Gallery in via di Ripetta, one of the most famous shop for interiors in the center. All those pillows are embroidered by hand. They have gorgeous sketches such as the swimmer, the diver, the horsewoman, the skier, the tennis player, the golfer etc…. They are also some nice and warm words such as Bonjour, Eté etc…the website is www.poisarighe.com Check it out for a soft surprise.