Even though Fendi is owned by LVMH and the Fendi sisters do not have anymore the majority of the company, it remains one of the most important fashion houses in Rome. I always take clients from www.grandtourshopping.com to discover the big flagshipstore in Largo Goldoni (Now under construction but it is still possible to see a lot fo things in the boutique of via di Fontanella Borghese. Speaking of the new headquarters, they are now in the area of EUR. Therefore Karl Lagerfeld and Silvia Venturini Fendi were inspired, in their, recent fall winter collection, by the Palazzo della Civiltà Italiana. A kind of Gruyère that everybody knows that looks like a De Chirico painting. Speaking of fashion, I loved the panels of leather, the big coats and the quilted jackets and dresses. A sign that women need to be protected in these difficult times.