Isaia is a tailoring italian brand for gentlemen. Born in Naples in the Twenties, they opened last week their first store in Rome. It is a good thing for my foreigners clients who constantly ask me for a nice, italian suit. Isaia is now in via Bocca di Leone 68, not far from the Spanish Steps. Gianluca Isaia, the CEO ( Third generation by the way) said :" We are proud to bring our Napolitan heritage and personality to Rome".


The boutique has been designed by Ferrari Architetti and decorated by the interior designer Alberta Saladino. About 200 sqm, the boutique has furnitures coming from the Bay of Naples. We loved the red Billiard table that you can see in  the picture below. The layout of the store is divided into five main areas highlighting sportswear, tailored clothing, a Made to Measure room, an open tailor Shop and the Vesuvio VIP room. The shop is located in a Seventeenth Century palace with renovations occured later on. When you visit the store do not miss the Vaults and the wooden front door.

Isaia has two other stores in Italy: one in Milano and  the other one in Capri. I personally discovered them in Firenze during the Pitti Fair dedicated to Men's fashion. The Brand Isaia is distributed all over the world especially in USA, Canada, United Kingdom, China, Russia, Japan and different european countries. It will be  very interesting to see how italian and foreigners will react on this new tailor italian store in Rome. We will keep you posted.