Rome was waiting for Erès. The luxury french swim and lingerie brand opened its newest boutique in via del Babuino 65. The 590 square feet store will be the brand's first store in the Eternal City. It is the 66th stand-alone retail place worldwide. My clients from will find there right now the Spring Summer swim and lingerie collection.

Thursday night was an exciting evening in Rome with lots of vernissage going now. In Erès at the cocktail party about two hundred people, especially roman ladies searching for the plain, extremely essential bathing suits. Major colours were yellow, beige, blue, black and pink. You can also get pareos and skirts to accessorize them. The brand has been a force in the swimwear world for more than fourty years. By the way let's spend some words also on the lingerie. Very graphic simple designs and a good balance between style and technique. I like this brand because it is based on the Art of the Body, they enphasize the women curves and enhance its coutours.

Even Flavia Fiorentino from The Corriere della Sera wrote today an article on the opening of Erès in Rome. She explained that in Milano the boutique opened about ten years ago. The roman store is not too big. The light is perfect to see the items. When you get there ask the saleswomen to open the drawings, a lot more models are there. The Tax free is already working.  A great spot in the roman shopping world.