The Venetian brand of artistic perfumery, The Merchant of Venice, continues its growth in the domestic and foreign markets by opening a new boutique in Via Bocca di Leone 93/94. Along with the historic San Fantin pharmacy, the Spezieria All'Ercole d'Oro, and the flagship stores in Venice, Murano, Milan, Verona, and Florence, the brand's stores are now seven.
Located near Piazza di Spagna, in the area that already houses the most important international luxury brands. Following the one in Milan, it is the second store of The Merchant of Venice with a concept conceived and created by the internationally renowned theatre set designer, Pier Luigi Pizzi, who already authored the restyling of the exhibition in the Perfume Museum, in Palazzo Mocenigo, (Venice). This new museum’s theme is dedicated to the history of perfume, and its overall concept generated the concept of the brand itself.
“Rome is a unique city in the world” – states Marco Vidal, CEO of The Merchant of Venice - “There is no better place for the boutique of a brand that has the ambition to proudly represent the excellence of Made in Italy products. The symbolic magnificence of the Eternal City, its monuments, its ability to represent the art and architecture of over two thousand years of history. Rome is incomparable and exciting. We chose the area of Piazza di Spagna and Via Bocca di Leone because they are the heart of the elegant, cultured, open-minded spirit of the city. Once again, we were honoured to present a retail project by Maestro Pier Luigi Pizzi entirely dedicated to Rome: Pizzi interprets a style that will always distinguish the brand.”
This exclusive store features an innovative and impressive concept based on black and vermilion colours, a tribute to the ancient Romans who used these pigments to decorate their homes. Visitors are surrounded by a theatre atmosphere that re-interprets the typical ancient Venetian pharmacy in a contemporary key. The neoclassic interior design are made unique by the red colour, the institutional colour of the Brand. In the centre there is a niche with Corinthian columns, which frames the enlarged image of a perfume bottle from the collection.
Maestro Pier Luigi Pizzi, designer and curator of the restyling, states:
“The list of my collaborations with The Merchant of Venice is growing longer and richer. After the creation of the Perfume Museum in Palazzo Mocenigo (Venice), the exhibition at the Vittoriale, d'Annunzio e l’arte del profumo (Rome), and the showroom in via Brera (Milan), now there is this new project for Rome. Due to the great agreement between Marco Vidal and myself, I would say our style is easily recognisable. This style involves shared chromatic choices in an architectural environment, and an unmistakable touch of Venetian character given by the precious Murano glass, which also characterises the products of The Merchant of Venice.”
Inside the store, a wide range of Eau de Parfum and Eau de Toilette, along with body care, home living products, and accessories. It is a sensory shopping experience.
The fragrances are inspired by ancient Venetian perfumery art and bottled in elegant design packages that are reminiscent of the millenary tradition of Murano glass. Customers can also use the personalised layering service (fragrance combination): they can create their own perfume.They can even play as a master perfumer discovering the ancient secrets of a timeless tradition.