Italian sunglasses for Prince William in Wimbledon

Often clients want to look for sunglasses. A typical desire of exclusive shopping in Rome. One of the trendiest brand is called L.G.R. Even Prince William, Duke of Cambridge, has been won over by L.G.R. William has been spotted in these sunglasses for the third time in recent weeks, attending the Wimbledon men's final on Sunday. A quick match where the southafrican blond guy Kevin Anderson had been defeated by Novak Djokovic. 

L.G.R. stands for Luca Gnecchi Ruscone. His brand of glasses are handmade in Italy, already appreciated by internationally acclaimed celebrities, photographers and designers, has now been chosen also by a member of the British Royal Family.

The Duke of Cambridge wore the Suez model on two occasions already, at the Isle of Man TT 2018 and during his official visit to the Jerash ruins in Jordan. A classic, functional and elegant model with a timeless style, Suez has been customized by L.G.R in a sunglasses version for William. The attention to detail and the prestige of Italian craftsmanship which make every frame unique, the top quality of the tempered mineral glass lenses and the style of L.G.R models have fascinated more and more people

L.G.R has been producing eyewear entirely handmade in Italy since 2008. The frames are made by small workshops that are able to craft top-quality, authentic and sophisticated products. All materials are processed following traditional procedures which make L.G.R models unique. For instance, materials are strictly polished by hand, without using solvents or varnishes, in order to ensure a silky finish. L.G.R lenses, which are made of toughened glass and are 100% made in Italy, boast the highest level of optical clarity in the world.

Luca Gnecchi Ruscone was born in Rome to a family with strong ties to Africa. During a trip to Asmara, during which he visited one of the warehouses of the store that belonged to his grandfather – who used to import sunglasses from the Thirties to the Seventies – Luca Gnecchi discovered some vintage models dating back to the Forties. This gave him the idea of embarking on a business venture in a completely new world for him. Through the success of the first collection, entirely handmade in small workshops, Luca Gnecchi has been able to recover an ancient know-how that was about to get lost. By mixing tradition with innovation, he has been able to achieve international success, winning over celebrities like Tom Cruise, Marion Cotillard, Gigi Hadid, Kate Hudson, Giorgio Armani, Charlotte and Pierre Casiraghi and many others.


L.G.R eyewear can be purchased in the flagship store located in Milan (Corso Garibaldi 36), online on and in selected stores all over

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