In Rome the most important Max Mara flagship store is located in the most elegant street : Via Condotti. I often step by with my clients of grandtourshopping.com and I also ago to the Max and Co boutique located at the end of the street in the corner with Largo Goldoni. Max and Co is less expensive and more focused on young women.
Globally I love this italian group, a symbol of Made in Italy. They solve so many problems. For a coat, a dress, a pair of pants. I also go to Marina Rinaldi the Max Mara brand dedicated to the curvy women.They are a fantastic solution. In a way I think Sportmax, which is more focused on design and up to date fashion is more difficult to adapt even though the clothes are interesting and you can feel and notice the research. Max Mara and Sportmax shows in Milano during the fashion week. Marina Rinaldi generally organizes a presentation in their showroom but globally my relationship with them is more focused on the product in boutiques that, as said, I often visit with or without clients.
Here below a picture of Gigi Hadid in the Max Mara Winter collection. The message is that is time for women to feel strong. You can find overcoats, animal prints, slick black leather, english tweeds, checks, pencil skirts or stirrups pants. They are teddy bear coats but also military maxis. A strange combination of Western look and conceptual style. Now the Max Mara woman demands success on her own terms and dresses accordingly.