Emilio Pucci is linked to the brand’s sport heritage. In Rome the boutique is in piazza di Spagna. Last week I went to the presentation in Milano of the new fall winter collection 2019-20. It was like a tableau vivant and I am looking forward to see it in Rome next season. They were a lot of bomber jackets and track pants. It reminds me of the swinging London of the Sixties with Lurex chiffon tops, caftans and sequin embroidered. We also love the patterned pleated skirts.
Emilio Pucci is in the middle of a process. In the last twenty years they hired a bunch of famous designers such as Christian Lacroix, Matthew Williamson, Peter Dundas and Massimo Giorgetti who left in 2017. This time there was a team work. Laudomia Pucci, the daughter of Emilio, seemed quite happy about it. She declared: “It’s a great moment of change, the collection is more feminine and elegant “. She is the image director and member of the board even though the brand is owned by LVMH Fashion group.