Shopping in Rome in Ermanno Scervino's boutique


An exclusive shopping moment in Rome is a visit at the Ermanno Scervino’s boutique in via del Babuino 97. The brand, originally from Florence was founded in 2000 by Ermann Daelli (the creative designer) and Toni Scervino, an entrepreneur.

The brand is very famous not only for jackets and duvets but also for their evening dresses. For example, their work on laces is remarkable as I could see everytime I go to their fashion show in Milano during the Fashion week where I am often invited even backstage to see the dresses from a close point of view.

Their craftmanship is very accurate and their work on leather is one of the best of the italian fashion. They have been also guest of honor during the Florentine Pitti Fair with the men collection.

Matteo Renzi, the former Italian prime minister and his wife are often dressed by Ermanno Scervino.

Their modern and beautiful factory is just outside Florence. They export a lot all over the world, not only in Europe but also in Russia, Asia and Middle East. Their advertising campaigns are prestigious, photographers like Peter Lindbergh, Mario Sorrenti, Patrick Demarchelier and Paolo Roversi worked on them.

No wonder, on friday March 29th, on the occasion of the official visit at the Élysée Palace in Paris, H.R.M Queen Rania Al Abdullah wore an Ermanno Scervino black leather shirt with cufflinks buttoning paired with a wide, pleated eco-leather skirt.

It is a great honour for Italy also because, if you think about it, the Queen can choose whatever She wants.

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