This Autumn/Winter’s Salvatore Ferragamo advertising campaign - shot again by renowned British photographer Harley Weir - is an ode to the unmistakeably Italian flavour of ease and sophistication inherent in the house.
The locations were chosen by artistic director Paul Andrew shortly after the presentation of the AW show in Milan.
He says: “As I was walking through the city every day to prepare for that show, I started peeking into the doorways of the buildings as I passed. I realised Milan is full of hidden architectural treasures - beautiful courtyards and entryways - that you cannot see from the street and I decided to showcase some of these special secret sites in our campaign.
Not unlike Salvatore Ferragamo, Milan is a place of great discretion but also deep cultural and artistic sophistication - which made me realise it made for the perfect location for this campaign.”
Continuing the house’s Patchwork of Characters philosophy, the campaign features a cast of models, both male and female, cast from a broad range of cultures and age.
Some of the models are regular collaborators with Salvatore Ferragamo - friends of the house - but one notable new face this season is that of Hero Fiennes-Tiffin.
Paul Andrew says: “Just like these exquisite architectural jewels in Milan, Salvatore Ferragamo is open to all who have the curiosity and inclination to discover it.” In the cast :
Liya Kebede - Kirsty Hume - Yorgelis Marte - Sora Choi
Jonas Mason - Rishi Robin - Hero Fiennes-Tiffin
The creative Director is Paul Andrew, the Photographer/Director: Harley Weir
Agency: Laird+Partners
Stylist: Jodie Barnes
Casting Director: Piergiorgio Del Moro
Hair: Jimmy Paul
Make-up: Thomas De Kluyver
The location as said is Milano but Ferragamo this year is very active all over Italy. The Men’s fashion show was just presented in Florence in Piazza della Signoria plus don’t miss the exhibition called Substainable Thinking in Palazzo Ferragamo in Via Tornabuoni.
In Rome we can go shopping together in the Ferragamo store in via Condotti. Enjoy it with www.grandtourshopping.com
