Brioni in Rome with Matt Dillon

In Rome the Brioni flagship store is in the most famous street for shopping: Via Condotti. The brand is part of Kering group owned by François Henri Pinault. The quality of fabrics and cuts are among the best in the world and they are Made in Italy. For the new Fall-Winter 2019-20 campaign Brioni chose the Hollywood star, Matt Dillon. It is not a surprise because the brand often wears actors on the red carpets fort Golden Globes, Academy Awards, Cannes and Venice.

The campaign has quite a pompous name: Tailoring Legends’ . It has been shot by the New Zealand photographer Gregory Harris in New York. We appreciate the choice of black and white images because they definitly highlight the strong personality of this wonderful actor.

Matt Dillon’s career has spanned for four decades. One of the first movie, made in 1983 was “The Outsiders”. Everyone knows him for a very funny comedy called: “There is something about Mary” in 1998 with Cameron Diaz that was his girlfriend in life for about three years . They broke up the same year, working together was not such a good idea..

He has been in Tv series and videos. He made a cameo appearance as a detective in Madonna’s Bad Girl which also stars Christopher Walken. He acted in lots of movies such as “Rumble Fish”, “Wild Things”, “ In &Out”, “Crash” in 2006 ( He was nominated for the Golden Globe and the Oscar for that film), “The House that Jack Built” by Lars Von Trier and “Drugstore Cowboy”.

The campaign presents a selection of the brand’s finest tailoring pret à porter and evening wear. Known for his mysterious allure, some movie critics compaired him to James Dean. In a 1991 a famous movie journalist, Roger Ebert referred to him as the best actor of his generation along with Sean Penn. Originally from New Rochelle, New York, his family is quite artistic. His father Paul Dillon a portrait painter and his grand mother was the sister of comic strip Alex Raymond.

Now He is a 55 years old man and he seemed to be perfect for this campaign of a casual and elegant gentleman. If you want to come to Brioni’s store in Rome with us, write and book on