In Rome Summer Sales started July 7th. To tell you the truth a lot of shops started with pre-sales already one week before. I had the occasion to notice it with Judy, a client of www.grandtourshopping.com the 2nd of July when I took her around for a couple of hours in the morning.
Some department stores, such as La Rinascente, found the “escamotage” : you book the item you like,few days in advance and then you come back to the shop on the correct date which is, as said, not before July 7th. La Rinascente, in via del Tritone, is not far from Piazza di Spagna, the Spanish steps. It is a prestigious big store with a lot of important brands such as Louis Vuitton or Chanel but also with some interesting new upcoming designers such as Numero21 or MSGM. The sales now are about 30 per cent but you are still starting from high prices.
A lot of store managers in Italy explained me that when they launch the sales they don’t exactly earn money. It is only a way not to loose to much. They hope, at least, to get to the break even point on their budget. They hate all the sales on line that compromise their budget.
Interesting streets for sales, in the center of Rome are various. I love to go to Cos and Other stories in via Borgognona where you can also find Sportmax and Stella Mac Cartney. Another gorgeous street is via Frattina with leather goods such as jackets and pants such as Alexander or roman shoe store, extremely glamourous and unique, such as Fabio Santini. Petit Bateau just sent me his invitation for kids clothes.
Don’t miss Carmens or Geox for shoes in via del Corso or via del Babuino with a lot of important stores such as Miu Miu, Gente, Tiffany, Etro and Fabiana Filippi. Take a walk also on Via Condotti where you will find Max Mara, Ermenegildo Zegna, Gucci, Bulgari and Tod’s.