Private Shopping in Ermanno Scervino's boutique in Rome

Ermanno and Toni Scervino are my friends. We met at least ten years ago. I even went to visit their factory near Florence. A couple of years ago they opened a lovely boutique in Rome in via del Babuino 97 where I can take my clients and explained them the history of this italian brand. Here below their new fall-winter collection that I saw in Milano last month. I am dying to touch the new coats, the duvet skirts ( one of the strongest trend of the season) and I want to try the new boots.

SHOPPING THAT "GIVES A DAMN"

Je m'en fous, in french means "I don't give a damn" but in fact if you like shopping you will give a damn. It is a relatively new beachwear brand (estabilished in 2009). Giulia Zoppas, the designer and owner, just opened a new boutique in via Fontanella Borghese 64. I love to bring clients of www.grandtourshopping.com to discover new spots. Je m'en fous proposes bikinis, little dresses, tops and nice romantic dresses. Two other stores in Italy, one in Conegliano Veneto and one in Milano.

FENDI A ROMAN INSTITUTION HAS HEADQUARTERS IN EUR

Even though Fendi is owned by LVMH and the Fendi sisters do not have anymore the majority of the company, it remains one of the most important fashion houses in Rome. I always take clients from www.grandtourshopping.com to discover the big flagshipstore in Largo Goldoni (Now under construction but it is still possible to see a lot fo things in the boutique of via di Fontanella Borghese. Speaking of the new headquarters, they are now in the area of EUR. Therefore Karl Lagerfeld and Silvia Venturini Fendi were inspired, in their, recent fall winter collection,  by the Palazzo della Civiltà Italiana. A kind of Gruyère that everybody knows that looks like a De Chirico painting. Speaking of fashion,  I loved the panels of leather, the big coats and the quilted jackets and dresses. A sign that women need to be protected in these difficult times.