VERSUS VERSACE AND A SPECIAL FEELING WITH ROME

Versus Versace is the young line of Versace. Very easy to wear. In Rome there are two boutiques that sell this nice brand. One is located in Piazza di Spagna 12 and the other one, called Versace Collection, is in via Veneto 104. I don't like so much to go shopping in that area but, sometimes, when I have clients from www.grandtourshopping.com to pick up in Eden Hotel or Excelsior I can easily make a pit stop in via Veneto's store.

The new fall winter 2018 campaign is based on a particular graphic design and is focused on black and white. The check mood is the key part of the Versus image for the new season. The campaign has been shot by the photographer Hanna Moon with a bunch of londonian models. The stylist of the campaign is Allegra Versace, the beloved niece of Gianni. The Art Director is Jamie Reid .

The style is relaxed and young. You have the feeling of a new generation extremely high tech and cool at the same time, they don't really follow a dress code or a particular season, they are trying to change the rules of the every day life. This is what it is all about. We don't know if they can make it but the Dream is part of every young generation, since the end of the Eighteen Century. From Goethe to Lord Byron.

Camomilla opens his first Concept store in Rome

Exclusive shopping in Rome has a new spot. Our clients from www.grandtourshopping.com can now discover or re-discover Camomilla. A fashion italian brand. It has 230 stores in Italy and about one milion clients. It has been founded 40 years ago. The new concept store opened in Via del Corso 482, a strategic street for shopping in Rome. Recently via del Corso has been voted on the top high 5 italian streets.

 The space is spread on 240 square meters on three floors. In marble, steel and white lacqued wood. Camomilla is starting a new commercial strategy based on top locations and travel retail. They have stores also in Rome in other areas such as Via Appia. In Venice you can find a boutique at the airport.

The store opened in Rome the 2nd of August and clients were invited to come and discover the new store in Via del Corso. The brand is famous for its easy fashion, very dynamic and various with dresses for every situation: from work to parties or cocktails. The prices are totally average and affordable. I will definitly take my clients there as I have a couple of tours to make in August. Everyone else should book in September for a new autumn shopping season.

SERGIO TACCHINI LAUNCHES Its LINE AT THE US OPEN

Made in Italy at its best. That is why we have a blog like www.grandtourshopping.com To show you the most exclusive brand in Italy. We love Sergio Tacchini, one of the best brands for tennis fashion. In Rome I can find it in sports shops such as Bartoni. On the eve of the Grand Slam in the United States, Sergio Tacchini, the historic Italian sportswear brand, launches its tennis line designed for the team players who will be wearing it at Flushing Meadows from 27 August.

Eklips, the men’s line, is inspired by nature and in particular by the eclipse of the moon. This is translated into curved lines on the garments, with clear reference to the curved lines—made over with broken up lines and inserted patterns—on the Fohn sweat from the Archivio collection. The lightest of polyester fabrics with anti-UV and quick dry treatments and sublimation prints for maximum wearer comfort. The polo collar sees new construction, featuring a knitted triangle instead of the little plaque and buttons. The play on lines starts with the tiny stripe on the collar, then continuing all over the kit, including the shorts with their curved line print down the sides.

Whereas Perspective, the women’s line, gets its inspiration from geometric graphics, this time overlapped to create an almost 3D effect. The resulting false perspective lends the line its name. The play on lines and inserts, especially around the armholes, emphasises a feminine feel, as do elegant pleated inserts and special cuts, inspired by the brand’s tennis lines from the seventies. Lightweight polyester fabric with anti-UV and quick dry treatments. The skirt has two pleated inserts inside the two big front pleats to guarantee players freedom of movement.

Both lines are rounded out by matching accessories and will be available online and in top specialist stores from the end of August. We all wait for shopping Tacchini in Rome and everywhere else in the world.