One of the reason to go to Florence for the Pitti Fair is to understand where the men fashion world is going. Especially the italian one. One of the most interesting entrepreneur who comes there, twice a year, is Brunello Cucinelli. His stand is one of the most visited and he always organized a dinner with press and buyers. This time we were at the Botanical Gardens on a beautiful Liberty greenhouse.

The new collection is the Spring-Summer 2019. We will have it in the stores in about a year but it is worth to have a glance of it before. That's why we are here. Brunello was inspired by the Roaring Twenties. The Great Gatsby or a movie like Charriots of Fire.  At that time formal elegance, for the first time, was influenced from the sports, especially tennis and golf. The sartorial contours of the suits make an intelligent use of fabrics and are blended with sports details. Shirts with colorful patterns and superligh sweatshirts. Safari Jackets are made of linen or nylon, college bombers are in cotton poplin. We also love college bombers in cotton poplin to express this versatile style. The palette is colonial: white, panama, sand, caramel, cubano and tobacco. This time Brunello added lavender, basil, raspberry and radicchio.

We are also waiting for the men's shoes: from the classic derbies to the newest sneakers.  In the mean time you can always go shopping for men and women in the two roman stores: one is in via del Babuino 150/D and the other one in Via Borgognona 33.



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