If you want to discover Emilio Pucci 's world in Rome, you can shop in the lovely boutique of the Spanish steps. The store is located in piazza di Spagna 87. It is always a glamourous experience reinforced by the amazing set they made in Florence in Palazzo Pucci last week during the Pitti fair. The exhibition was called "Bonaveri, a Fan of Pucci". Bonaveri is the most famous factory of mannequins worldwide. They make mannequins for almost all the fashion brands.
in Florence, Palazzo Pucci hosted the visual experience where Emilio Pucci's heritage and future is told through Bonaveri's artisanal excellence and creative dephts. The exhibit subverted the role of the mannequin through a series of installations. The courtyard became an installation with over-dimensional mannequins wrapped in most iconic print, called Vivara. On the second floor the mannequins were a vision of Pucci's colour library was displayed on a spectrum of custom vevelt Bonaveri mannequins.
The colour story continues with an interpretation of Pucci's number one quest-the freedom of movement-told in a humorous installation featuring two fans blowing into meters of archived black and white Pucci Prints. They showed it also on Rai on the news. The report was made by Franco Fatone.
Surrounded by historic frescoes, the ground floor of the Palazzo, which previously housed the Emilio Pucci embroidery ateliers reveals the inner workings of Bonaveri's artisanal excellence. The journey ends with a visit to Emilio Pucci's studio wher some personal memorabilia were displayed, leading to the fitting room where a group of baby mannequins were watching over the archived pieces.
The project is the result of a conversation between Emma Davidge, creative direction of Chameleon Visual and Laudomia Pucci ( daughter of Emilio) who wanted to create an ironica and humorous encounteer between the two Maisons by projecting their rich history and savoir fair through a contemporary and innovative vision. Andrea Bonaveri said " It was an opportunity to turn the light on the talent and capital of artisanal skills that nurture the Made in Italy. The artistic craftmanship that dwells in companies like Pucci and Bonaveri expresses itself in the ability of men and women to build beauty".
On the top of that there was also on display the book published by Skira on Bonaveri that I contributed to write with Gianluca Bauzano few years ago.