FROM FLORENCE TO ROME SHOPPING IN EMILIO PUCCI BOUTIQUE

If you want to discover Emilio Pucci 's world in Rome, you can shop in the lovely boutique of the Spanish steps. The store is located in piazza di Spagna 87. It is always a glamourous experience reinforced by the amazing set they made in Florence in Palazzo Pucci last week during the Pitti fair. The exhibition was called "Bonaveri, a Fan of Pucci". Bonaveri is the most famous factory of mannequins worldwide. They make mannequins for almost all the fashion brands.

in Florence, Palazzo Pucci hosted the visual experience where Emilio Pucci's heritage and future is told through Bonaveri's artisanal excellence and creative dephts. The exhibit subverted the role of the mannequin through a series of installations. The courtyard became an installation with over-dimensional mannequins wrapped in most iconic print, called Vivara. On the second floor the mannequins were a vision of Pucci's colour library was displayed on a spectrum of custom vevelt Bonaveri mannequins.

The colour story continues with an interpretation of Pucci's number one quest-the freedom of movement-told in a humorous installation featuring two fans blowing into meters of archived black and white Pucci Prints. They showed it also on Rai on the news. The report was made by Franco Fatone.

Surrounded by historic frescoes, the ground floor of the Palazzo, which previously housed the Emilio Pucci embroidery ateliers reveals the inner workings of Bonaveri's artisanal excellence. The journey ends with a visit to Emilio Pucci's studio wher some personal memorabilia were displayed, leading to the fitting room where a group of baby mannequins were watching over the archived pieces.

The project is the result of a conversation between Emma Davidge, creative direction of Chameleon Visual and Laudomia Pucci ( daughter of Emilio) who wanted to create an ironica and humorous encounteer between the two Maisons by projecting their rich history and savoir fair through a contemporary and innovative vision. Andrea Bonaveri said " It was an opportunity to turn the light on the talent and capital of artisanal skills that nurture the Made in Italy. The artistic craftmanship that dwells in companies like Pucci and Bonaveri expresses itself in the ability of men and women to build beauty".

On the top of that there was also on display the book published by Skira on Bonaveri that I contributed to write with Gianluca Bauzano few years ago. 

A TASTE OF BRUNELLO

One of the reason to go to Florence for the Pitti Fair is to understand where the men fashion world is going. Especially the italian one. One of the most interesting entrepreneur who comes there, twice a year, is Brunello Cucinelli. His stand is one of the most visited and he always organized a dinner with press and buyers. This time we were at the Botanical Gardens on a beautiful Liberty greenhouse.

The new collection is the Spring-Summer 2019. We will have it in the stores in about a year but it is worth to have a glance of it before. That's why we are here. Brunello was inspired by the Roaring Twenties. The Great Gatsby or a movie like Charriots of Fire.  At that time formal elegance, for the first time, was influenced from the sports, especially tennis and golf. The sartorial contours of the suits make an intelligent use of fabrics and are blended with sports details. Shirts with colorful patterns and superligh sweatshirts. Safari Jackets are made of linen or nylon, college bombers are in cotton poplin. We also love college bombers in cotton poplin to express this versatile style. The palette is colonial: white, panama, sand, caramel, cubano and tobacco. This time Brunello added lavender, basil, raspberry and radicchio.

We are also waiting for the men's shoes: from the classic derbies to the newest sneakers.  In the mean time you can always go shopping for men and women in the two roman stores: one is in via del Babuino 150/D and the other one in Via Borgognona 33.

FINALLY ERES IN ROME. A GREAT NEW FOR SHOPPING.

Rome was waiting for Erès. The luxury french swim and lingerie brand opened its newest boutique in via del Babuino 65. The 590 square feet store will be the brand's first store in the Eternal City. It is the 66th stand-alone retail place worldwide. My clients from www.grandtourshopping.com will find there right now the Spring Summer swim and lingerie collection.

Thursday night was an exciting evening in Rome with lots of vernissage going now. In Erès at the cocktail party about two hundred people, especially roman ladies searching for the plain, extremely essential bathing suits. Major colours were yellow, beige, blue, black and pink. You can also get pareos and skirts to accessorize them. The brand has been a force in the swimwear world for more than fourty years. By the way let's spend some words also on the lingerie. Very graphic simple designs and a good balance between style and technique. I like this brand because it is based on the Art of the Body, they enphasize the women curves and enhance its coutours.

Even Flavia Fiorentino from The Corriere della Sera wrote today an article on the opening of Erès in Rome. She explained that in Milano the boutique opened about ten years ago. The roman store is not too big. The light is perfect to see the items. When you get there ask the saleswomen to open the drawings, a lot more models are there. The Tax free is already working.  A great spot in the roman shopping world.